2.07.2011

iparticapte.org





Volunteer to live a healthier life is not just something we say at UnitedHealthcare, it is something we do. More than 70 percent of our employees volunteer to help others. Through our collaboration with the Entertainment Industry Foundation (EIF), UnitedHealthcare is championing this volunteer spirit and helping launch a new era of service that can strengthen America and help people live healthier lives.
Volunteering and community service can be a powerful force for improving both our communities and our personal health and well-being. Individuals who volunteer experience greater happiness, increased self-esteem, and improved mental and physical health. Coming together to serve others makes a positive impact on everyone.
UnitedHealthcare recognizes Americans are the most generous givers of their time, and we can’t relent. Join us in supporting the “I Participate” movement to build a stronger, healthier America.



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Entertainment Industry Foundation
The Entertainment Industry Foundation harnesses the collective power of the industry to raise awareness and fund for critical health, educational and social issues in order to make a positive impact in our community and throughout the nation. People from every facet of the entertainment community – actors and executives; guild and union members; and employees of studios, networks and talent agencies – volunteer their time, talent and services to support our work.

Founded 67 years ago by Samuel Goldwyn and other Hollywood luminaries, EIF has raised millions of dollars for cancer research and prevention; diabetes awareness; education and creative arts; and other social programs.

EIF's CEO Lisa Paulsen was just named one of The Nonprofit times Power & Influence Top 50, celebrating the nonprofit sector's top executives and thinkers for their impact and innovation.

EIF is a 501(c)(3) tax-exempt organization that meets all 20 Better Business Bureau standards.

Visit www.eifoundation.org.



iParticipate
The Entertainment Industry Foundation has mobilized the entertainment community around a groundbreaking initiative designed to inspire a new era of service and volunteerism. This multi-year campaign, called “iParticipate,” hopes to make service a part of who we are as Americans and show what we can achieve when we all pull together.

As part of its launch, the four major broadcast networks - ABC, CBS, FOX and NBC - and other cable channels participated in an unprecedented, week-long television event from October 19-25, 2009, with more than 100 shows highlighting volunteerism.

EIF produced a series of public service announcements that focus on key areas where volunteers are needed most. Celebrities volunteered their support including: Blythe Danner, Morgan Freeman, Faith Hill, Matthew McConaughey, Gwyneth Paltrow, Simon Baker, Emily Deschanel , Eva Longoria Parker, Julia Louis-Dreyfus, Masi Oka, Michael Strahan, Kate Walsh, and Rainn Wilson. EIF enlisted Jesse Dylan, the creative force behind Bono's "Red" campaign and "One" and will.i.am's iconic "Yes, We Can" video, to create, direct and produce the PSAs.

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