General Mills' Hamburger Helper

General Mills’ Hamburger Helper® is partnering with Grammy Award-winning singer, songwriter and actress Beyoncé to help Feeding America deliver more than 3.5 million meals to local food banks through the Show Your Helping Hand™ campaign. The effort is being launched in conjunction with Beyoncé’s U.S. “I AM…” Tour.

Through the work I do with my Survivor Foundation, I’ve been committed to helping families get back on their feet in difficult times,” said Beyoncé. “That’s why I’m excited to get involved in this effort to help Feeding America deliver more than 3.5 million meals to local food banks. If we all show a helping hand, together we can make a difference in the fight against hunger.”

Fans can support the campaign in three ways: by submitting codes from specially marked boxes of Hamburger Helper® online at www.showyourhelpinghand.com; by donating non-perishable food items at Beyoncé’s “I AM…” Tour concerts in select cities across the U.S.; or by logging on to www.showyourhelpinghand.com to donate money.

According to Feeding America, hunger affects one in eight Americans, and the demand on local food banks has grown by more than 30 percent in the past year.

“In the coming months, we expect the need for food to be even greater as children on summer break lose access to school meal programs. And for the rest of this year and beyond, the economy will continue to present serious challenges,” explained Vicki B. Escarra, president and CEO, Feeding America, the nation’s leading domestic hunger-relief charity. “By getting involved in the Show Your Helping Hand™ campaign, Americans can really make a difference in the fight against hunger.”

As experts in the food industry, Hamburger Helper®, one of the largest brands in the General Mills portfolio, is proud to initiate such a meaningful hunger relief initiative.

“We all have the opportunity to show our helping hands and help fight hunger in America,” said Beth Brady, Vice President at General Mills, the maker of Hamburger Helper®. “By partnering with Beyoncé and Feeding America, we can collectively draw attention and resources to the critical issue of hunger in America.”